In the world of photography there are many different paths a person may be able to go down, depending on their individual skills, the career opportunities, and so on. One area in the industry is commercial photography. This is the profession responsible for creating the layouts of ads we see virtually every second of the day. Photographers are employed by companies who want to promote or sell their goods and services to the public. To market in an aesthetically pleasing and eye-catching way, pictures and captions are made to get a company's brand out into the media's eye.

A mixture of both promotion and art, commercial photography utilizes the keen talents and creativity of those filming the ads. The photographer is paid to capture images and create scenes to make a potential buyer look twice and perhaps subconsciously get them to buy the good or service provided in the image. There are several different forms of commercial photography. Some of these include: